Welcome to the Puppy Support Kit 🤍

A gentle, science-led approach to protein discovery and early support

If you’re reading this, chances are you’ve recently welcomed a puppy into your life — and if so, congratulations. Puppyhood is exciting, chaotic, joyful, and sometimes a little overwhelming. You want to do everything right, but it’s not always obvious what “right” looks like.

That’s exactly why I created the Puppy Support Kit.

This isn’t just a box of treats. It’s a starting point — a calm, thoughtful way to introduce natural foods while learning what truly suits your puppy as an individual. My aim is to help you feel confident, informed, and supported, not pressured or confused.

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Why Puppyhood Matters So Much

The first months of a puppy’s life are a period of rapid growth and learning. What they eat during this time doesn’t just provide energy, it supports the normal development of digestion, immunity, brain function, and emotional regulation.

Because their systems are still developing, how foods are introduced matters just as much as what is introduced.

The Puppy Support Kit was designed with this stage in mind. It is intended for puppies from 12 weeks and up, when digestive systems are better prepared for a wider range of natural treats. The softer training treats within the kit, including protein cubes and mini sausages, are suitable for puppies from 8 weeks, making them ideal for early reward-based training and bonding.

Gentle, natural, functional treats — paired with clear guidance you can actually use in real life.

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The Proteins in the Puppy Support Kit

Inside the Puppy Support Kit you’ll find a carefully selected range of single-protein natural treats, including:

• Beef

• Chicken

• Lamb

• Fish

• Rabbit

• Venison

  
  

Each protein is offered on its own, not mixed — and that’s intentional.

Introducing one protein at a time allows you to better understand how your puppy responds, helping you build a clear picture of what suits them now and in the future.

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What’s Inside the Puppy Support Kit — and Why It’s There

Every item in the Puppy Support Kit was chosen for a reason. These are not fillers or novelty treats. Each one offers a natural, functional benefit when fed appropriately alongside a complete puppy diet.

Protein Cubes

(Beef, Chicken, Lamb, Venison & Rabbit)

Single-protein cubes designed for clear, structured protein introduction. These allow you to introduce one protein at a time without additional ingredients complicating the picture, making it easier to observe how your puppy responds.

Easy to portion for training and everyday rewards, these cubes form the foundation of the Puppy Support Kit’s protein discovery approach.

Mini Sausages – Beef & Pumpkin

Pumpkin provides gentle dietary fibre to support normal digestion and stool quality, while the soft texture makes these an excellent higher-value reward for training and focus.

Beef Intestine Chews

An air-dried, softer chew that provides natural enrichment. Beef intestine is a natural source of biotin, which supports healthy skin, coat condition, and normal cellular function.

Fish Flatties

Naturally rich in omega-3 fatty acids (EPA and DHA), which support normal brain and nervous system development, as well as skin and coat health. A puppy-friendly way to introduce fish protein.

Rabbit Ears (With Fur)

Provide natural fibre that supports gut motility and digestive health, alongside valuable chewing enrichment. Rabbit ears offer a gentle introduction to fur, helping satisfy natural chewing and foraging instincts.

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Why We Introduce One Protein at a Time

Every puppy is different. What suits one may not suit another, and the only way to truly understand your puppy’s needs is to introduce foods slowly and thoughtfully.

By offering one protein at a time, you give your puppy’s digestive and immune systems the chance to adapt gradually. You also gain valuable insight into how their body responds — information that can guide their diet well beyond puppyhood.

This approach helps to:

• Support gut health

• Reduce the risk of digestive upset

• Identify sensitivities early

• Build long-term dietary tolerance

  
  

Think of it as learning your puppy’s food language — quietly, patiently, and without overwhelm.

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How to Introduce Proteins Safely (Step by Step)

Step 1: Choose One Protein

Pick a single protein and stick with treats containing only that protein.

Step 2: Start Small

Offer small amounts over 2–4 days to allow your puppy’s system time to adjust.

Step 3: Observe Your Puppy

There’s no need to overanalyse — just gently notice.

Physical signs to watch for:

• Changes in stool consistency

• Gas or bloating

• Vomiting or regurgitation

• Itching, redness, or irritation

Behavioural signs to notice:

• Restlessness after eating

• Reduced focus

• Changes in appetite or energy

  
  

If everything looks settled, you’ve likely found a protein that suits your puppy well.

Step 4: Build a Safe List

Once a protein is tolerated, it becomes a known safe option. When you’re ready, introduce the next protein slowly, keeping everything else the same.

There’s no rush. Slow is kind to growing bodies.

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How to Use the Puppy Support Kit Day to Day

The Puppy Support Kit is designed to complement a complete puppy diet, not replace it. Nutritional needs for growth are met primarily through your puppy’s main food, with treats offering gentle, supportive benefits when used appropriately.

This kit isn’t designed to be used all at once. Think of it as a toolkit you return to as your puppy grows.

A little goes a long way. These treats are nutrient-dense, so small amounts are more than enough for young digestive systems.

• Protein cubes work well for training, bonding, and focused reward

• Natural chews are best offered during quiet moments, supporting calming behaviours and enrichment

• All treats and chews should always be given under supervision, especially for young puppies

• When introducing a new protein, let that be the focus for the day and keep meals and routines consistent

  
  

Some puppies move through the kit quickly. Others take much longer. There is no correct pace — your puppy sets the timeline.

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A Final, Honest Note

There is no single perfect feeding plan for every puppy, and that’s okay.

What matters most is paying attention, introducing foods thoughtfully, and choosing natural, functional options that support your puppy as they grow.

My hope is that this becomes more than just a shop for you. I want it to be a place you trust, for guidance, reassurance, and honest information — at every stage of your dog’s life.

But something you need to know… You’re doing a great job.

And you're puppy is lucky to have you. 🤍